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Managing Director

José-María Álvarez, born in Mexico in 1966, presented his first artist in Mexico in 1988 when he was 22 years old. His interest in organizing concerts began when he was almost a child when, at just 15 years old, he applied for a summer job at the Mexico City Philharmonic. All this, coupled with his musical studies, allowed him over time to immerse himself in the Mexican musical environment.

At the end of his studies in International Relations at the National Autonomous University of Mexico, he worked fully on what have been his two passions: radio and cultural management.

From a very young age he has held various positions in groups such as the Mexico City Philharmonic (where he was personal assistant to Maestro Jorge Mester and later Artistic Manager, between 2002 and 2004), Minería Symphony (with which he worked with Maestro Herrera de la Fuente as Technical Coordinator, 1986), National Symphony of Mexico (Operations Coordinator, invited by Maestro Enrique Arturo Diemecke in 1990) and Querétaro Philharmonic (Artistic Manager, 2004-2005). He also collaborated in the founding of the Solistas de México group under the direction of Eduardo Mata (1986).  

Likewise, he was Classical Label Manager of Warner Music Mexico in 1994.

Encouraged by many of the artists he had already presented in Mexico, such as the violinists Stephanie Chase and Pierre Amoyal and the pianists Tedd Joselson and Alan Marks, as well as his personal friends Eduardo Neri and Enrique Arturo Diemecke, he founded MuchiMusic in 1992. .  

Among his other activities, he has developed an important career as a narrator, appearing with the main orchestras and directors of Mexico. José-María Álvarez is also a well-known radio broadcaster in Mexico and has carried out this work for more than three decades.

He has also written program notes since 1983 for orchestras such as the National Symphony of Mexico, Philharmonic of Mexico City, Symphony of the University of Guanajuato, Symphony of the State of Hidalgo, Philharmonic of Jalisco and since 2018 he is the official annotator of the Symphony of the State of Mexico and the Mexiquense Philharmonic.  

Associate Director

Rodrigo Díaz was born in Mexico City. He settled in Barcelona (Spain) where he studied a Bachelor's degree in Communication and Journalism and a Master's degree in Video Game Creation from the Ramon Llull and Pompeu Fabra Universities of Barcelona; Subsequently, he moved to London (England) where he obtained a degree in Music Business and Arts Management at the Middlesex University of London and a postgraduate degree in Arts Management and Cultural Heritage at the University of Leeds.

Rodrigo was Road Manager for several rock bands during his university days and also worked for COSEOM Limited in London as a Video Marketing Freelance.

His hobbies include attending concerts of all types of music, opera and ballet and he plays soccer and tennis every weekend.

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